PricewaterhouseCoopers LLP (PWC) has announced on November 30th, 2017, that they will be accepting Bitcoin. Chairman of PWC, Raymond Chao feels that this is a way for the accounting company to embrace technology and incorporate this into new and current business standards. Not only is PWC an accounting and consulting firm, but it is one of the largest of its kind and is a market leader for their practices, otherwise categorized as the “Big Four”. It is no surprise for major institutions to be accepting of cryptocurrencies, as there are an array of reputable companies such as PWC, who are also getting their feet wet. Overstock, Expedia, Virgin Galactic, Zynga, and Newegg to name a few. PWC and competitor Ernst and Young have started showing their interests in cryptocurrencies since 2014. Marcel Stalder, CEO of Ernst and Young Switzerland, says, “Everybody should gear up for the revolution of cryptocurrency and what it has to offer”. We agree, and it is time to board this train before it’s too late!
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